You know how blogs and social-networking sites can help your business by building your customer base and broadening your audience. But did you know that e-books can help expedite that process? Whether you choose to offer an e-book that explains how to do something or an e-book that explores an idea or a solution to a problem, you set yourself up to exponentially increase your customer base. Here are a few reasons that you should offer an e-book on your company web site or blog:
Offering an e-book to your customers offers them extra information or an extra service that is not already available on your Web site or blog. An e-book represents added value for those customers. And if you offer that information for free, you are bound to inspire customer appreciation and loyalty.
A well-written e-book can establish your business’ authority or credibility on a particular topic or in your field. Make sure that your e-book is comprehensive within the area of focus and draws on expert opinion where appropriate. If your business is the expert, all the better. You establish yourself as an authority on the subject at hand and reinforce your credibility within your field.
E-books can generate a great number of links for your Web site or blog, greatly increasing your traffic or audience exposure. A good e-book can generate a lot of buzz, with other blogs linking back to it, or e-mail links being exchanged. If you offer your e-book for free, your opportunities for increased linking are even greater.
In addition to the increased links you can expect from an e-book, you can also expect an increase in traffic due to higher rankings in search results. The buzz created around your e-book will help to establish your Web site or blog as an authority on the subject at hand, giving you more weight in the search rankings. Higher search rankings mean more traffic (and more customers), as well as more opportunities for residual revenue, such as ads and affiliate programming.
If you decide to sell your e-book, you can use it to generate additional income. Even if your e-book is priced low, or your overall sales are low, you can also use the e-book to generate income by including it in affiliate programming or to help you sell more advertising
These are just a few of the benefits of selling or offering an e-book on your Web site or blog. Overall, no matter how successful your book, you can expect it to help you drive traffic and increase your customer base, which is always a win-win situation.
Bio: Aside from school and working part-time as an Assistant Chef, Bridget Sandorford is the resident Culinary Schools blogger where recently she’s been researching culinary colleges in New York as well as culinary colleges in Pennsylvania. Her passion for food is only met with her passion for writing. She lives outside of Charleston, South Carolina.